After Covid-19 curfew restrictions were lifted the rebranding efforts began again.

Phase one of the rebranding efforts began after the deal was made but was significantly slowed by the pandemic, which hit all U.S. The Seminole Tribe is the parent entity of Hard Rock International. The site began its transformation into Hard Rock Cincinnati after a deal was struck in 2019 between Hard Rock International and VICI Properties for a $745 million purchase of the JACK Cincinnati Casino. Legendary band Earth, Wind & Fire performed live. Rose, who is 80-years-old, placed the first table bet and signed a guitar that was added to the casino’s memorabilia collection. Osceola, Hollywood Councilman Chris Osceola and Big Cypress Councilwoman Marian Billie were on hand for the festivities, along with Hard Rock officials and celebrities like former Cincinnati Reds baseball player Pete Rose. 29 with a traditional guitar smash, live music and throngs of eager casino customers.Ĭhairman Marcellus W. The Hard Rock Casino Cincinnati officially opened Oct.

Former Cincinnati Reds baseball player Pete Rose, 80, signed guitars at the Hard Rock Casino Cincinnati grand opening Oct.

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